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    Emma Monro Harris

    @emmamonroharris

    Featured Author
    28+ Years of expertise

    CEO

    Found&Chosen

    Marketing / Advertising

    Danville, CA
    23Articles

    About Emma

    Emma Monro Harris is the founder of Found&Chosen, where her team builds high-performance go-to-market engines powered by AI, and Human-in-the-Loop execution. She’s an investor in SDRCloud, founder of 1CommandAI, and an advisory board member at BitHuman.

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    Found&Chosen
    CEO
    Location
    Danville, CA
    Member since
    April 2026

    Emma's Articles

    Your CRM Shouldn't Just Remember Work. It Should Start Work & Drive Behavior.

    CRM

    Your CRM Shouldn't Just Remember Work. It Should Start Work & Drive Behavior.

    Is your CRM a graveyard for data or an engine for growth? CEO Emma Monro Harris on why the next decade belongs to systems that start work, not just record it.

    Sep 21, 2026·7 min read·71
    CRM
    Sales Strategy
    Execution over Signals: A Guide for GTM Teams

    Pipeline

    Execution over Signals: A Guide for GTM Teams

    Better dashboards don't build pipeline. The real bottleneck is the distance between noticing a signal and taking 1:1 action before the moment expires.

    Sep 16, 2026·9 min read·90
    Pipeline
    Revenue
    The Chicest Thing an Agency Can Do is Tell the Truth

    Agency Strategy

    The Chicest Thing an Agency Can Do is Tell the Truth

    In a world of curated success, there's something undeniably chic—and deeply valuable—about an agency that refuses to hide what isn't working.

    Aug 26, 2026·6 min read·210
    Agency Strategy
    Transparency
    "These Results Can't Be Real": Why Linear Outbound Fails

    Sales Technology

    "These Results Can't Be Real": Why Linear Outbound Fails

    Linear outbound is dead. Top-performing teams using non-linear AI agents hit a 13.4% reply rate at the median — while set-and-forget accounts stall near 2.5%.

    Aug 14, 2026·13 min read·110
    Sales Technology
    B2B Sales
    The GTM Stack Swap List: 5 Tools to Ditch for Results

    GTM Strategy

    The GTM Stack Swap List: 5 Tools to Ditch for Results

    Stop paying for busy-work tools. Swap legacy sequencers and bloated suites for lean, AI-native GTM tech that delivers better ROI with less human investment.

    Aug 4, 2026·8 min read·291
    GTM Strategy
    AI Marketing
    Outbound Isn't Dead, But Your Mass Sequence Is

    B2B Sales

    Outbound Isn't Dead, But Your Mass Sequence Is

    B2B buyers now ignore 73% of irrelevant outreach. Revenue leader Emma Monro Harris explains why the mass outbound playbook is dead and what replaces it.

    Jul 28, 2026·4 min read·193
    B2B Sales
    GTM Strategy

    Showing 6 of 23 articles

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