Personalization
Personalization Should Feel Like Attention, Not Surveillance
A name in a subject line isn't a relationship. Real personalization is being useful, not just proving you have data.
Oct 7, 202610 min read121
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Emma Monro Harris
@emmamonroharris
Featured Author
28+ Years of expertise
CEO
Found&Chosen
Marketing / Advertising
24Articles
About Emma
Emma Monro Harris is the founder of Found&Chosen, where her team builds high-performance go-to-market engines powered by AI, and Human-in-the-Loop execution. She’s an investor in SDRCloud, founder of 1CommandAI, and an advisory board member at BitHuman.
- Found&Chosen
- CEO
- Location
- Danville, CA
- Member since
- April 2026
Emma's Articles
CRM
Your CRM Shouldn't Just Remember Work. It Should Start Work & Drive Behavior.
Is your CRM a graveyard for data or an engine for growth? CEO Emma Monro Harris on why the next decade belongs to systems that start work, not just record it.
Sep 21, 20267 min read131
Agency Strategy
The Chicest Thing an Agency Can Do is Tell the Truth
In a world of curated success, there's something undeniably chic—and deeply valuable—about an agency that refuses to hide what isn't working.
Aug 26, 20266 min read220
Sales Technology
"These Results Can't Be Real": Why Linear Outbound Fails
Linear outbound is dead. Top-performing teams using non-linear AI agents hit a 13.4% reply rate at the median — while set-and-forget accounts stall near 2.5%.
Aug 14, 202613 min read130
Showing 6 of 24 articles
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