# 🔍 What People Are Googling (And Why It Matters)

By Mark Wilkins (@markwilkins) · Published 2026-08-25

Canonical: https://voce.com/@markwilkins/people-googling-matters-522xq5

---

# 🔍 What People Are Googling (And Why It Matters)

If you spend any time talking with homebuyers right now, you’ll hear the same questions over and over:

-   “When will mortgage rates come down?”
    
-   “Should I buy a house now or wait?”
    
-   “How much house can I actually afford?”
    
-   “Should I refinance?”
    
-   “Are home prices going to drop?”
    

They’re good questions. And in August 2026, there’s one common theme behind almost all of them: **people are waiting for the housing market to give them a clear signal.**

Unfortunately, housing rarely works that way.

Here’s what buyers and homeowners should actually be paying attention to.

## 📈 Mortgage Rates: Still the Biggest Question

Mortgage rates continue to move around, but we’re still generally dealing with rates in the mid-6% range.

As of August 20, 2026, Freddie Mac reported the average 30-year fixed mortgage rate at approximately **6.65%**.

That’s certainly better than some of the rates we saw during the highs of the past few years, but it’s also nowhere near the 3% mortgages people got used to seeing during the pandemic.

And that’s important.

Waiting for mortgage rates to suddenly return to 3% or 4% probably isn’t a realistic homebuying strategy.

Mortgage rates are influenced by inflation, the bond market, Treasury yields, economic data and expectations about Federal Reserve policy. They can move quickly in either direction.

**Bottom line:** If you find the right home and the payment fits comfortably within your budget, waiting indefinitely for the “perfect rate” can backfire.

You can refinance a mortgage later.

You can’t go back and buy the house someone else bought.

## 🏠 “Should I Buy Now or Wait?”

This might be the biggest question I’m getting from buyers.

There’s nothing wrong with waiting if your finances aren’t ready.

But waiting simply because you believe prices or rates are guaranteed to fall is a different story.

The housing market is still dealing with affordability challenges, and higher borrowing costs continue to put pressure on buyers. New-home sales dropped sharply in July 2026, another indication that buyers are sensitive to both prices and mortgage rates.

At the same time, real estate is incredibly local.

What’s happening nationally may look completely different from what’s happening in Bucks County, Philadelphia, South Jersey or Florida.

Instead of asking:

**“Is now a good time to buy?”**

I’d ask:

**“Is now a good time for ME to buy?”**

That depends on your income, credit, savings, monthly payment, how long you plan to own the property and what’s available in your local market.

## 💰 Affordability: Focus on the Payment

Buyers understandably pay a lot of attention to the interest rate.

But your rate is only one part of the equation.

Your actual monthly housing payment can include:

-   Principal and interest
    
-   Property taxes
    
-   Homeowners insurance
    
-   Mortgage insurance
    
-   HOA or condo fees
    

Your down payment and loan program matter too.

Sometimes putting another $10,000 down isn't the smartest use of your money. Other times, changing loan programs, negotiating seller assistance or using a temporary interest-rate buydown can make a much bigger difference.

This is why I’m a big believer in running several financing scenarios before making an offer.

Don’t just ask, **“What’s the rate?”**

Ask, **“What combination gives me the payment and cash-to-close that makes the most sense?”**

## 🔄 Should You Refinance in 2026?

This question is starting to come up more often again.

If your current mortgage rate is significantly higher than what’s available today, it’s worth running the numbers.

But refinancing isn’t automatically a good move just because you can lower your interest rate.

You need to look at:

-   Your current mortgage rate
    
-   Your new proposed rate
    
-   Closing costs
    
-   Monthly savings
    
-   How long you expect to keep the home
    
-   Your break-even point
    
-   Whether you can eliminate mortgage insurance
    
-   Whether you're shortening or extending your loan term
    

For example, saving $200 per month sounds great.

But if the refinance costs $6,000, your break-even point is roughly 30 months.

That matters.

The goal isn’t simply to get a lower rate. The goal is to improve your overall financial position.

## 🧠 Stop Trying to Time the Market Perfectly

One of the biggest mistakes I see is buyers trying to predict exactly what rates and home prices will do next.

Nobody knows.

Instead, focus on what you can control.

Improve your credit.

Pay down unnecessary debt.

Build your savings.

Get properly pre-approved.

Know your comfortable payment.

Understand your financing options.

And when the right property comes along, you’ll be ready to make a decision based on numbers instead of headlines.

The housing market will always give us something to worry about.

Rates.

Inflation.

Inventory.

Home prices.

The Fed.

The economy.

There will never be a giant flashing sign saying:

**“THIS IS THE PERFECT TIME TO BUY.”**

The right time is when the house, financing and monthly payment make sense for **your situation**.

If you’d like to talk through your scenario, visit [www.TheMortgageMark.com](http://www.TheMortgageMark.com) or call me directly at (215) 378–9272.

**Mark Wilkins**  
Mortgage Loan Officer | NMLS #147661  
Licensed in PA, NJ & FL  
Movement Mortgage - The Wilkins Lending Team  
Named multiple times in _Scotsman Guide_ as a Top U.S. Mortgage Originator