# 2026 Market Report: Buyer or Seller Advantage?

By Paul Avratin (@paulavratin) · Published 2026-09-29

Canonical: https://voce.com/@paulavratin/2026-market-report-buyer-seller-advantage-tgqcof

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#### Key Takeaways

-   The U.S. is in a firm buyer's market: months of supply hit 4.9, the highest in 10+ years.
-   Sellers outnumber buyers by a record 57.9% nationally, giving buyers real negotiating power.
-   Inventory is piling up fastest in the Sun Belt, while the Northeast and parts of the Midwest stay seller-friendly.
-   Prices are still rising modestly (up 1.6% year over year), but the pace has slowed as homes sit longer.
-   Mortgage rates near 7% are the main drag on demand, keeping affordability tight.

## The 2026 Landscape: By the Numbers

Inventory is the single clearest signal of market power, and it is climbing fast. At the end of August 2026, **1.62 million homes** sat unsold nationwide, up 5.9% from a year earlier, pushing the market to a **4.9-month supply** — its highest level in more than ten years ([NAR via rate.com](https://www.rate.com/mortgage/resource/housing-report-09-10-26)). NAR Chief Economist Lawrence Yun put it plainly: the ample supply is "giving homebuyers better opportunities to negotiate."

![Homes on a tree-lined suburban street with for-sale signs, illustrating rising 2026 inventory](https://convex.voce.com/api/storage/4257f236-c7ee-481f-be3c-fccb9682179c)

The other half of the picture is demand. Existing-home sales ran at a **4.06 million seasonally adjusted annual rate** in July, a historically thin pace compared with the 5-million-plus volumes that were routine through the 2000s and 2010s ([finance calendar](https://www.financecalendar.com/us-existing-home-sales)). In August, sales slipped another 2% in three of four regions. Buyers are not disappearing — they are waiting, and sellers are feeling it.

That combination — more homes on the market and slower turnover — is exactly what defines leverage. When supply runs thin and homes sell in days, sellers hold the cards. When inventory sits for weeks and buyers can compare three similar houses down the same street, the advantage flips. Right now, nationally, it has clearly flipped.

## Mortgage Rates and Purchasing Power

The leverage buyers now hold did not appear by accident — it is largely a gift of **mortgage rates near 7%**. Freddie Mac's survey put the 30-year fixed-rate mortgage at **6.95%** as of September 17, up from 6.76% the week before and 6.26% a year earlier ([Freddie Mac](https://freddiemac.gcs-web.com/news-releases/news-release-details/mortgage-rates-average-695)). By late September the 30-year crossed **7.03%**, the first weekly average at or above 7% since January 2025 ([The Mortgage Reports](https://themortgagereports.com/mortgage-rates-now/mortgage-rates-today-september-28-2026)).

Higher borrowing costs shrink how much house a monthly budget buys. A borrower who could afford a $450,000 home at 6% sees that same payment cover only roughly $425,000 at 7% — and with rates rising since the start of the year, many would-be buyers have stepped back to wait. That is the affordability squeeze driving down demand: fewer buyers, same number of homes, more leverage for the ones who stay in the game.

The silver lining for buyers is that rate pressure works in their favor at the negotiation table. When financing costs rise, sellers who need to move are far more willing to throw in concessions — closing-cost credits, rate buydowns, and repair allowances — to bridge the gap. Redfin reported that **46% of U.S. sellers gave concessions** to buyers in May, the highest share on record for that month (Bekodia/Redfin), and price cuts are running at historic highs. A buyer's real monthly cost today is often lower than the sticker price suggests once those incentives are counted.