# New Developments in Naples, FL: Luxury Pre-Construction By Shaina Newkirk (@shainanewkirk) · Published 2026-07-30 · Updated 2026-07-30 Canonical: https://voce.com/@shainanewkirk/naples-new-developments-luxury-pre-construction-iuddcs --- The Naples luxury real estate market recorded nearly **$1.1 billion in closed sales volume** in May 2026, signaling deep buyer confidence as high-net-worth migration into Southwest Florida continues. [Naples Golf Guy](https://naplesgolfguy.com/naples-real-estate-market-report-may-2026). This surge coincides with a new generation of boutique towers and branded residences that are redefining the skyline west of U.S. 41. Buying into pre-construction today is less about finding a home and more about securing a specific lifestyle. Whether that involves having a private vessel docked beneath your residence or living directly on Fifth Avenue South, timing is the critical variable. This guide examines the most significant projects currently in development, where the opportunity is measured by the scarcity of the location itself. #### Key Takeaways - Naples luxury sales volume reached $1.1B in May 2026, with 90% of top sales occurring west of U.S. 41. - Buying early in the pre-construction phase typically secures preferred floor levels, water views, and limited boat slip availability. - Current signature developments like The Avenue and Rosewood Residences are nearing final construction stages, emphasizing scarcity. - Lifestyle alignment (boating vs. downtown walkability) is the primary driver for selecting between different luxury projects. ## Why is The Halcyon a Top Choice for Boat Owners? The Halcyon Residences & Marina represents a sophisticated vision of waterfront living, specifically designed for those who measure luxury by their proximity to the Gulf of Mexico. Located along the Gordon River at 1933 Davis Boulevard—less than a mile from the prestige of Fifth Avenue South—this nine-acre community is poised to become one of the most significant developments in the Naples Intracoastal area. [Florida Weekly](https://www.floridaweekly.com/articles/bonita-springs/the-halcyon-residences-marina-debuts-in-naples?pubid=bonita-springs). ![The Halcyon Residences Naples Florida waterfront rendering l](https://convex.voce.com/api/storage/173a5ba2-fcc3-47cc-8bcc-895c3f3a7042) For the boating enthusiast, the centerpiece of the project is the **120-slip private marina**, offering direct access to Naples Bay and the Gulf. Unlike many local developments where slips are an afterthought, The Halcyon integrates maritime utility with 55,000 square feet of resort amenities. This includes a rooftop Skydeck featuring pickleball and padel courts, a double-height wellness center with an indoor climbing wall, and a dramatic "Captain’s Club" featuring a private speakeasy. ### The Opportunity in Pre-Construction Current pre-construction pricing for the 66 Residences at The Halcyon starts at **under $3 million**, with floor plans spanning approximately 2,190 to 3,375 square feet. [Henley Investment Management](https://www.henleyim.com/henley-investments/halcyon-residences-marina-details-unveiled-in-naples-florida). Buyers committing during the early phases often qualify for specific ownership incentives, such as three years of dockage or vessel credits through MarineMax. Architecturally, the project is led by Matthew Kragh of **MHK Architecture**, delivering a coastal-modern aesthetic characterized by floor-to-ceiling glass and expansive terraces. With construction slated to begin in 2027 and delivery targeted for late 2029, the pre-construction phase offers the most diverse choice of exposures. [Florida Weekly](https://www.floridaweekly.com/articles/bonita-springs/the-halcyon-residences-marina-debuts-in-naples?pubid=bonita-springs). **At a Glance:** - **Marina**: 120 slips with direct Gulf access via Rock Creek. - **Leisure**: 55,000 sq. ft. of facilities including a rooftop pickleball Skydeck. - **Status**: Appointment-only sales gallery currently open. [Halcyon Naples](https://naplesjamie.com/blog/halcyon-naples-a-new-luxury-waterfront-condo-private-marina-coming-to-the-heart-of-naples-florida). ### The Opportunity in Pre-Construction Current pre-construction pricing for the 66 residences starts at **under $3 million**, with floor plans spanning approximately 2,190 to 3,375 square feet. [Henley Investment Management](https://www.henleyim.com/henley-investments/halcyon-residences-marina-details-unveiled-in-naples-florida). Early buyers may qualify for "The Halcyon Reserve," an incentive program that includes benefits such as three years of HOA fees or a private vessel through MarineMax. Architecturally, the project is led by Matthew Kragh of **MHK Architecture**, delivering a coastal-modern aesthetic. With construction starting in 2027 and delivery targeted for late 2029, buying early offers the widest selection of waterfront exposures. [Florida Weekly](https://www.floridaweekly.com/articles/bonita-springs/the-halcyon-residences-marina-debuts-in-naples?pubid=bonita-springs). **At a Glance:** - **Marina**: 120 slips with direct Gulf access. - **Leisure**: 55,000 sq. ft. of amenities including a Skydeck and "Captain's Club." - **Selection**: Windows on two to three sides and expansive outdoor kitchens. **At a Glance:** - **Scale**: 66 estate residences (2,190 to 3,375 sq. ft.) - **Boating**: 120 private slips with direct Gulf access. - **Amenities**: 55,000 sq. ft. including rooftop pickleball and "Captain's Club." ### Who It's Best For This development is ideally suited for active owners who prioritize on-the-water accessibility without sacrificing the urban conveniences of downtown Naples. If you value a community where you can walk out your front door and onto your boat in under five minutes, The Halcyon is currently the benchmark project to watch. [Naples Golf Guy](https://naplesgolfguy.com/naples-real-estate-market-report-may-2026). **At a Glance:** - **Total Residences**: 66 - **Starting Price**: Under $3 Million - **Main Focus**: Boating & Waterfront Access - **Builder**: Henley US & Gillette Development - **Expected Delivery**: Late 2029 ## How Does The Avenue Redefine Downtown Naples Living? For the buyer who prioritizes walkability and high-energy urban environments, **The Avenue** is the most significant addition to the Fifth Avenue South landscape in decades. Located at 375 Fifth Avenue South, this mixed-use development occupies a massive 4.3-acre site that was formerly home to the iconic St. George and the Dragon restaurant. [Tim's In the Know](https://www.facebook.com/timatenknows/posts/the-avenue-a-luxury-mixed-use-development-planned-on-fifth-avenue-south-in-downt/1572345177805809). ![A sleek modern luxury condo building on Fifth Avenue South at sunset](https://convex.voce.com/api/storage/77facbf9-8445-4ddf-8a68-2ccf650219da) ### Timing and Selection at The Avenue Homeowner move-ins are anticipated for early 2028, positioning The Avenue as a primary gateway to downtown. Pricing for residences ranges from **$3.4 million to $7.9 million**, featuring 10-foot ceilings and Italian-crafted kitchens. [Florida YIMBY](https://floridayimby.com/2026/01/the-avenue-breaks-ground-along-fifth-avenue-south-in-downtown-naples.html). **Property Profiles:** - **Retail Context**: 75,000 sq. ft. of dining and boutique shopping. [Tim's In the Know](https://www.facebook.com/timatenknows/posts/the-avenue-a-luxury-mixed-use-development-planned-on-fifth-avenue-south-in-downt/1572345177805809). - **Location**: Stretching two city blocks along Fifth Avenue South. - **Selection**: Limited collection of only 50 units above landmark retail. [The Dawn McKenna Group](https://newconstructionnaples.dawnmckennagroup.com/developments/the-avenue). **Property Profiles:** - **Retail Context**: 75,000 sq. ft. of dining and boutique shopping. [Tim's In the Know](https://www.facebook.com/timatenknows/posts/the-avenue-a-luxury-mixed-use-development-planned-on-fifth-avenue-south-in-downt/1572345177805809). - **Location**: Stretching two city blocks along Fifth Avenue South. - **Design**: Influenced by European streetscapes with limestone and stucco finishes. ### Who It's Best For The Avenue is designed for the "car-free" luxury lifestyle. It appeals to seasonal residents and full-time owners who want to be at the heart of the action, where the city’s best theater, art galleries, and gourmet dining are all within a three-block radius. [The Dawn McKenna Group](https://newconstructionnaples.dawnmckennagroup.com/developments/the-avenue). **Quick Stats:** - **Address**: 375 5th Ave S. - **Pricing**: $3.4M – $7.9M - **Unique Feature**: 75,000 sq. ft. of on-site retail/dining - **Estimated Delivery**: Early 2028 $202MFinancing secured for The Avenue's construction phase in 2026[Florida YIMBY](https://floridayimby.com/2026/01/the-avenue-breaks-ground-along-fifth-avenue-south-in-downtown-naples.html) ## Why Are Rosewood Residences the Most Exclusive Beachfront Offering? If privacy and ultra-high-end hospitality are your primary drivers, **Rosewood Residences Naples** occupies a category of its own. Located at 1601 Gulf Shore Boulevard North, this development spans over five acres with nearly 500 feet of direct Gulf frontage. [The Ronto Group](https://www.ronto.com/the-ronto-group-hits-new-heights-with-rosewood-residences-naples-luxury-condos). What distinguishes Rosewood from other branded buildings is its **purely residential nature**. There is no hotel portion, no transient guests, and no public access to the facilities. Instead, the 42 residences function as a "private beachfront estate community," where the staffing and services are managed exclusively by Rosewood Hotels & Resorts. ### The Luxury of Service and Space The scale of the residences at Rosewood aligns with the proportions of single-family estates rather than traditional condos. Floor plans average **5,300 square feet**, with some units reaching up to 9,673 square feet. [Rosewood Hotels](https://www.rosewoodhotels.com/en/residences/ownership/naples). Every unit features a private elevator foyer and deep lanais that offer unobstructed sunset views over the Gulf. Owners also receive membership in the **Rosewood Reserve program**, providing VIP treatment and preferential advantages at any Rosewood property globally. On-site, the amenities include: - Two gulf-side pools with shaded cabanas - A standalone Wellness Center with a spa, sauna, and fitness studio - Personalized food and beverage services managed by Rosewood-trained staff ### The Scarcity Opportunity Rosewood Residences is on track for delivery in late 2026 following its structural topping-off in August 2025. [The Ronto Group](https://www.ronto.com/the-ronto-group-hits-new-heights-with-rosewood-residences-naples-luxury-condos). The scarcity of beachfront land—spanning five acres with 500 feet of Gulf frontage—makes this a rare trophy asset in Old Naples. **Rosewood Profiles:** - **Privacy**: Purely residential with no hotel on-site. - **Scale**: Residences average 5,300 sq. ft. under air. [Rosewood Hotels](https://www.rosewoodhotels.com/en/residences/ownership/naples). - **Pricing**: From $12.75 million to $45 million. **Rosewood Profiles:** - **Count**: Only 42 exclusive beachfront residences. - **Scale**: Residences average 5,300 sq. ft. under air. - **Pricing**: Units range from **$12.75 million to $45 million.** **Project Profiles:** - **Address**: 1601 Gulf Shore Blvd N. - **Pricing**: $12.75M – $45M - **Count**: Only 42 residences - **Target Delivery**: End of 2026 ## What Makes AVRA at Metropolitan Naples a Modern Destination? AVRA at Metropolitan Naples represents the "new chapter" of downtown development, moving beyond the traditional Old Naples aesthetic toward a more urban, high-rise luxury experience. As part of the larger Metropolitan Naples district, AVRA offers a boutique collection of residences that prioritize modern architecture and an active, district-wide lifestyle. For buyers, this project is about more than a single building; it is a stake in the evolution of the East of 41 neighborhood. If you want the proximity to downtown but prefer a sleek, contemporary high-rise over historical charm, AVRA is the primary interpretation of that vision. ### Quick Profile: AVRA - **Project Type**: Boutique Modern High-Rise - **Location**: Metropolitan Naples District - **Opportunity**: Strategic position in an evolving pedestrian-centric district - **Status**: Taking reservations for the next phase of metropolitan living ## Harbour House: The Scarcity of Boutique Waterfront Harbour House on Gulf Shore Boulevard North takes the opposite approach to the high-rise trend, offering just 14 residences across three boutique buildings. This development is designed for owners who value the privacy of a single-family home (including private garages and personal elevators) but prefer the simplicity of a condominium association. The true differentiator here is the inclusion of **11 private boat slips** capable of accommodating vessels up to 38 feet. With fewer slips than residences and only 14 units available, Harbour House is a prime example of a development where the opportunity is centered on securing a combination of features—boutique scale plus deep-water access—that exists in very limited supply in Naples. [Homes and Docks](https://www.homesanddocks.com/blog/naples-fl-real-estate-forecast-2026). ## Is 2020 Gulf Shore the Right Fit for Quiet Boating? Located between the Gulf of Mexico and Moorings Bay, 2020 Gulf Shore is another boutique-scale project where scarcity is the lead story. With only 15 residences planned across two buildings, this project offers a dual-waterfront lifestyle: beach access on one side and a private boating environment on the other. Buyers paying attention to this project typically seek a quieter residential experience away from the larger resort-style complexes, without sacrificing the premier location and high-end finishes expected on Gulf Shore Boulevard. ## Epique at Pelican Bay: The Final Opportunity Epique represents the **final new-construction ownership opportunity** inside Pelican Bay, one of Naples’ most sought-after communities. [Homes and Docks](https://www.homesanddocks.com/epique-pelican-bay-naples). Rising 19 stories, the tower provides a Private Dining Club reserved exclusively for residents and access to the community's private beach tram service. **Epique Statistics:** - **Penthouse Luxury**: Rooftop sanctuaries with private pools and six-car garages. - **Pricing Range**: From $7 million to $38 million for the highest penthouses. [Naples Area Real Estate](https://www.naplesarearealestate.com/blog/pelican-bay-2026-peak-season-analysis). - **Delivery**: Expected completion in 2027. The development features 68 expansive residences, including "Gulf-Front Estate" layouts that live like detached homes. Owners at Epique gain access to an exclusive Private Dining Club—reserved solely for owners—and the full suite of Pelican Bay benefits, such as the private beach tram service and 88 acres of nature preserves. **Epique Highlights:** - **Last of its Kind**: No more developable land for new towers exists in Pelican Bay. - **Pricing**: Residences range from approximately $7M to over $38M for the penthouse collection. [Naples Area Real Estate](https://www.naplesarearealestate.com/blog/pelican-bay-2026-peak-season-analysis). - **Amenity Profile**: Private dining, beach club, and top-tier wellness facilities. ## Kalea Bay: Established Resort Living in North Naples Kalea Bay offers a different value proposition in North Naples. Now entering its final stages with the delivery of Tower 500 expected in late 2026, the community provides a proven, realized resort vision. [Sue Boyle](https://www.sueboyle.com/kalea-bay). Every tower at Kalea Bay features an **88,000-square-foot clubhouse** and its own rooftop infinity pool, fitness center, and sky lounge. For buyers who prefer to see much of the lifestyle already in place—functional restaurants, active tennis and pickleball programs, and established wellness centers—Kalea Bay provides a level of certainty that early pre-construction projects cannot yet match. ### Understanding the Kalea Bay Advantage - **Tower 500**: The final 22-story tower, nearing completion for late 2026 homeowners. - **Service**: Daily shuttle service to a private VIP beach with full chair and meal service. [Naples Condo Boutique](https://www.naplescondoboutique.com/kalea-bay). - **Lifestyle**: A 100,000-square-foot amenity portfolio including multiple pools and a $14M wellness center. [Kalea Bay](https://kaleabay.com). ## Designing an Effortless Lifestyle: The Four Seasons Private Residences The redevelopment of the Naples Beach Club into the **Four Seasons Private Residences** introduces a category of branded living focused on elite hospitality. For the seasonal resident, the draw is "lock-and-leave" simplicity coupled with world-class wellness facilities and Gulf views. ![A luxury resort-style beachfront lounge area with palm trees](https://convex.voce.com/api/storage/3ce9993a-c9a0-48e3-a543-54494cbb7627) Unlike marina-centric projects, the Four Seasons residences are integrated into a broader resort environment, with staff handling Every detail of property management in your absence. This makes it a premier fit for those who want their Naples experience to feel entire effortless. Unlike projects centered on a specific hobby like boating, the Four Seasons residences are integrated into a broader resort environment. Owners have access to world-class dining, elaborate spa facilities, and a dedicated team that handles Every detail of property management in their absence. This makes it an ideal fit for those who want their time in Naples to feel entirely effortless. ## Is Buying During Pre-Construction Always Better? While pre-construction offers preferred pricing and the first choice of floor plans, it is not a universal mandate for success. The value of "buying early" should be measured against the project's alignment with your long-term goals. For example, a buyer who prefers an established environment may find more value in **Kalea Bay**, where the $14M wellness center and club are already functional. [Sue Boyle](https://www.sueboyle.com/kalea-bay). Identifying the right opportunity requires looking beyond finishes to the underlying scarcity of the land. Whether you picture yourself walking to Fifth Avenue for dinner or boat-ready on the Gordon River, there is a Naples project currently taking shape that fits your lifestyle. **Shaina Newkirk** _Real Estate Advisor | Jason Mitchell Group_ Serving the Naples Luxury Market with Expertise and Integrity. If you are ready to compare floor plans, current availability, and developer opportunities, let’s start a conversation focused on how you want to live. **Shaina Newkirk** _Real Estate Advisor | Jason Mitchell Group_ Serving the Naples Luxury Market with Expertise and Integrity. ?Frequently Asked Questions3 questions 1Is the Naples housing market currently favoring buyers or sellers? As of July 2026, the market is moving toward a balanced state. While inventory has contracted by 22% year-over-year, the luxury sector remains highly active with nearly $1.1B in monthly sales volume, keeping competition high for beachfront properties. 2What are the hidden costs of luxury pre-construction? Beyond the purchase price, buyers should evaluate HOA and CA fees, which have risen due to increased insurance costs and reserve requirements. Check if boat slips are deeded or lease-only. 3How long do most Naples pre-construction projects take to complete? Most major luxury developments currently in the pipeline, such as The Halcyon or Rosewood Residences, have construction timelines of roughly 24 to 36 months, with completions targeted for late 2026 through 2029. ?Frequently Asked Questions3 questions 1Is the Naples housing market currently favoring buyers or sellers? As of July 2026, the market is moving toward a balanced state. While inventory has contracted by 22% year-over-year, the luxury sector remains highly active with nearly $1.1B in monthly sales volume, keeping competition high for beachfront properties. 2What are the hidden costs of luxury pre-construction? Beyond the purchase price, buyers should evaluate HOA and CA fees, which have risen due to increased insurance costs and reserve requirements. Check if boat slips are deeded or lease-only. 3How long do most Naples pre-construction projects take to complete? Most major luxury developments currently in the pipeline, such as The Halcyon or Rosewood Residences, have construction timelines of roughly 24 to 36 months, with completions targeted for late 2026 through 2029.