Latest Articles
Marketers: The New 'Human-in-the-Loop' for Revenue
Why marketers' history of briefing and accountability makes them the natural choice to lead AI-driven revenue growth teams in 2026.
Emma Monro Harris20AI Soup: Why Companies are Drowning in Uncoordinated Agents
In 2026, the biggest threat to your brand isn't a lack of AI—it's "AI Soup." Here is why expensive, uncoordinated agents are leaking revenue and how to fix it.
Emma Monro Harris132Stop Blaming ABM: The Structural Failure of the SDR Layer
ABM didn't fail—the execution layer did. Discover why generic outreach is killing your pipeline and how the "Asset Factory" redefines the SDR function for 2026.
Emma Monro Harris182