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    BEFORE YOU BUY A BRAND-NEW HOME
    Real Estate

    BEFORE YOU BUY A BRAND-NEW HOME

    #home-buying#mortgage-planning#mortgage-loans#first-time-buyer#mortgage-rates#home-loans
    A

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    Local Professional

    July 20, 2026
    ·
    2 min read
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    Let's say you buy a brand new home and then a couple years in, life changes and you've gotta sell. But the builder's still there, still selling your exact floorplan in the same community. So you're not competing with the house down the street - you're competing with the builder now.

    You paid five hundred grand. The builder lists slightly above you, say $515,000. Feels like you've got equity. But then they stack twenty grand in incentives on top a rate buydown, upgrade credits. So their real price is more like four-ninety, and a buyer takes the brand-new one every time.

    You will need to offer big credits or drop your price to around 480k to compete. In this scenario, after you pay all selling costs, you would walk away with around 450K.

    Good news: this only happens while the builder's still selling out your community. Once they're sold out, they're gone, and you're back to competing with normal homes.

    So if you're buying new there are two rules: Hold at least five years. And buy somewhere that's actually growing. If there's any chance you're selling in the next couple years, a resale you can fix up is the safer play.

    Remember, the last person you want to compete with is the company that sold you the house.

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    Local Professional

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    Alicia Lozano

    @alicialozano

    Alicia Lozano-Sr. Loan Officer

    Bilingual mortgage broker Alicia Lozano is a Senior Loan Officer at Secure Choice Lending serving the greater San Antonio, Texas area. Licensed in Texas with NMLS 1701056, Alicia Lozano partners with clients across 46 states to deliver tailored home financing solutions. Fluent in English and Spanish, this bilingual San Antonio mortgage broker serves first time buyers, growing families, investors, and seasoned homeowners with purchase loans, refinances, and conventional, FHA, and VA mortgage prog

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