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    Brian Townley

    @briantownley

    Partner, Wayfinder Financial Services Wealth Manager, RJFS

    Brian brings 26 years in financial services to Raymond James, joining in 2026 after a decade at Wells Fargo Advisors and earlier roles with Ameriprise, H&R Block and American Express Financial. His asset allocation process is built to make a client's plan easy to understand. A lifelong Coloradan, Brian grew up in Littleton, earned his BS in economics from CU Denver, and lives in Parker with his wife Kristie and their three children. A 1991 Persian Gulf War combat veteran, he spent four years in the Navy aboard the USS Missouri and at Camp Pendleton. He camps, serves on the Black Feather District Greater Colordao Council, and is scoutmaster for Troop 628 in Lone Tree. He's had Denver football season tickets since childhood.

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    Brian Townley
    @briantownley
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    5. 2026 Financial Planning Trends to Act On Now
    7 min
    2026 Financial Planning Trends to Act On Now

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    Personal Finance

    2026 Financial Planning Trends to Act On Now

    AAuthor
    October 15, 2026

    Three forces are reshaping how high-net-worth families plan their money in 2026: artificial intelligence that now sits inside the advisory process, a permanently settled estate tax exemption after years of uncertainty, and a new deduction floor on charitable gifts. The first two make sophisticated planning more accessible than ever; the third quietly changes the math on giving. The advisors who add value this year are the ones who translate each of these shifts into concrete portfolio and estate decisions — not the ones still offering the same diversified-allocation advice they gave a decade ago.

    As a wealth manager in Parker, Colorado, with 26 years in the business, I've watched planning turn more technical, more personalized, and more urgent in the past twelve months. This guide walks through the trends that actually matter for affluent families in 2026, what changed, and what to act on before year-end.

    Key Takeaways

    • The estate tax exemption is now permanent at $15 million per individual, ending years of sunset-driven urgency but shifting focus to income-tax and basis planning.
    • AI-driven tools are making sophisticated portfolio construction and rebalancing available to investors who once needed a large balance to access them.
    • The One Big Beautiful Bill Act introduced a charitable deduction floor for 2026 — only gifts exceeding 0.5% of adjusted gross income are deductible for itemizers.
    • For most families, planning attention moves from transfer taxes toward income tax efficiency and multi-generational structure.

    How AI Is Reshaping the Advisory Process in 2026

    Artificial intelligence is no longer a back-office convenience in wealth management — it is changing who gets access to sophisticated planning, and how the whole economy grows. J.P. Morgan's 2026 Mid-Year Investment Outlook points to an investment boom from an AI surge as a primary driver of U.S. economic momentum in 2026, while trade publication Adam Fayed reports that AI-driven investment tools are the defining force in the year's wealth management trends (J.P. Morgan). The result is a quiet democratization: investors with modest balances can now access portfolio construction, risk modeling, and rebalancing tools that a decade ago required a seven-figure account and a dedicated advisor.

    The trend shows up in real investment. In August 2025, Decade, a Latin American fintech startup, raised $85 million in what has been called the region's largest seed round ever, built on the mission of using AI-driven tools to create a new generation of millionaires. U.S. Bancorp Advisors followed with a suite aimed at first-time investors, integrating AI recommendations for portfolio construction and risk assessment. The through-line is the same: machine learning is turning personalized strategy into something scalable rather than bespoke.

    The practical takeaway for a working advisor is that the value we provide shifts up the chain. AI handles the mechanics — rebalancing, tax-aware trading, scenario stress-testing — so the human conversation can focus on goals, behavior, and the judgment calls a model cannot make. Adam Fayed's 2026 industry outlook reaches the same conclusion: AI will augment rather than replace wealth managers, creating more efficient, informed, and scalable solutions (Adam Fayed). The advisors who treat AI as a partner rather than a threat are the ones who keep their clients through volatile markets.

    What the Permanent Estate Tax Exemption Changes

    For years, planners told wealthy families to beat a deadline: the scheduled sunset of the Tax Cuts and Jobs Act exemptions at the end of 2025, which would have roughly halved the estate tax exemption. That uncertainty is now gone. President Trump signed the One Big Beautiful Bill Act (OBBBA) into law on July 4, 2025, permanently extending the elevated federal estate, gift, and generation-skipping transfer tax exemptions. Beginning in 2026, the exemption is set at $15 million per individual, indexed for inflation starting in 2027, with no sunset provision — a combined $30 million for married couples with portability (Windward Private Wealth).

    Permanent clarity is not the same as permission to stop planning. It just redirects the effort. With transfer taxes now a concern only for the wealthiest families, most clients' attention shifts to income tax planning, including basis adjustment at death and the use of non-grantor trusts. Families who rushed to make large gifts before the end of 2025 should revisit their trust documents: many credit shelter or GST trusts with formula clauses may no longer deliver transfer tax benefits, and could even hurt by denying a basis step-up at the surviving spouse's death.

    The annual gift tax exclusion for 2026 is $19,000 per recipient — $38,000 for a married couple — and remains the simplest way to move wealth tax-free without touching your lifetime exemption (Windward Private Wealth). Because "permanent" is a relative term, strategic lifetime gifting of appreciating assets — business interests, real estate, securities — still makes sense while the elevated exemption stands. Future growth on those assets passes to heirs free of transfer tax, a benefit worth locking in regardless of political headwinds.

    Why the New Charitable Deduction Floor Changes Giving

    The One Big Beautiful Bill Act did more than settle the estate exemption — it also introduced a floor for charitable deductions beginning in 2026. Only contributions exceeding 0.5% of adjusted gross income will be deductible for itemizers (Windward Private Wealth). The effect is a threshold that favors concentration: a modest annual gift in the low five figures earns nothing at tax time, while a bundled contribution in a single year clears the bar and produces the deduction.

    The charitable shift also folds into a broader 2026 theme in wealth management: giving has become more intentional. The old pattern of writing year-end checks to a handful of causes is giving way to what many advisors now call values-based or impact investing — aligning portfolios with specific outcomes rather than broad labels. Impact investing remains a genuine option for families who want their capital to reinforce their charitable and personal priorities, and it pairs naturally with the tax-advantaged giving vehicles that now carry a deduction floor.

    How to Act on These Trends Before Year-End

    The threads of 2026 planning — AI-powered advice, a settled estate exemption, and a new giving floor — converge on a single message: act thoughtfully, but act now. For affluent families, three moves stand out before the year closes.

    Review trust documents in light of permanent exemptions. If you accelerated gifts in 2024 or 2025 under sunset pressure, revisit credit shelter and GST trusts with formula clauses. Some of those structures may no longer produce transfer tax savings and could block a basis step-up. A review with your estate attorney and advisor prevents a well-intentioned plan from becoming a tax burden.

    Rebalance toward income-tax efficiency. With the exemption at $15 million per individual, the planning battle for most families moves to income tax: basis adjustment at death, non-grantor trusts, and tax-aware withdrawal sequencing in retirement. AI-driven tools make this analysis more precise and more affordable than ever, which lowers the barrier to doing it well.

    Bundle charitable gifts above the floor. The 0.5%-of-AGI deduction threshold rewards concentration. Batch gifts into a donor-advised fund or charitable trust so a single year's contribution clears the bar, then distribute to causes over time. Done right, giving both supports the causes you care about and produces the deduction you're entitled to.

    No single trend applies to every family — but together they define the planning agenda for 2026. The wealth managers who deliver real value this year are the ones who turn this shifting regulatory and technological ground into a personal, actionable plan.

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