Craig Pollack

I am currently working with several of Experience.com's largest and most engaged clients to help them manage their account and obtain the most value from their significant investment with Experience.com. Over the years I have held a number of roles with Experience.com (previously SocialSurvey) and I am deeply invested in helping the mortgage industry grow by being passionate about borrower experience.

VP of Market Insights • Dallas, TX

Specialties

  • Politics
  • Sports
  • Sales
  • SEO
  • Business and Finance
  • Personal Finance
  • Content Marketing
  • Marketing

Recent Articles

  • Stop Selling Mortgages: You Are in the Memory Business

    May 11, 2026

    80% of borrowers close satisfied, but only 20% return. Why? You’re managing averages when you should be managing snapshots. Enter the Peak-End Rule.

  • Much more than a simple customer post close survey

    May 8, 2026

    Most mortgage & real estate firms use only 20% of Experience.com. Learn how power users leverage the Campaigns Module for automatically triggered campaigns, quiet periods, and servicing reputation management to drive 3x more reviews and 10x more benefit.