What's the best way to find out what people want to hear about for articles?
Answered
DLAsked by Dusty Lloyd0
I’d start by paying attention to the questions people already ask you. If clients, friends, or people in your industry keep bringing up the same topic, there are probably plenty of others wondering about it too. You can also look at Google’s “People also ask” section, browse questions on Reddit or social media, and ask your audience directly with a quick poll. For me, some of the best article ideas come from conversations with clients. If I’ve answered a question a few times, I’ll turn it into an article that makes the answer easy for more people to find. You can always use AI to help brainstorm related questions, but real conversations are a great place to start.
Hey Dusty! Great question. In my experience working with loan officers and real estate pros, the best content usually comes from the "parking lot conversations"—those specific, anxious questions clients ask you right after a meeting ends. If one person asks about how high interest rates affect their specific neighborhood here in Northern Colorado, you can bet a hundred other people are typing that exact question into a search engine. Beyond your own conversations, I always recommend looking at the "People Also Ask" section on Google. Type in a broad term like "Johnstown real estate trends" and see what specific queries pop up. These are real-time indicators of what’s on people's minds. You should also lean into your local expertise. People don't just want national housing data; they want to know how the new development down the street or the local school board changes affect their home value. The key is to focus on authority and consistency. When you write about the things you actually discuss in your office, you aren't just checking a box for the sake of SEO—you’re building a library of trust. If you can solve a problem for a reader before you’ve even met them, you’ve already won half the battle. I’d love to chat more about how we can turn these insights into a strategy that actually moves the needle for your search rank. Feel free to reach out if you want to dive deeper we have search rank experts who would be happy to offer guidance!