Hi, I'm Spencer Bauer, a Marine Corps veteran and loan officer and branch manager with Fairway Home Mortgage in Yuma, Arizona (I brand as The Mortgage Vet). About half of my production is VA loans, and my business comes mostly from local Realtors and builders. I'm already using Voce with Experience.com, and my Experience.com profile is ranked #3 out of 51 in my market. My goal is to become the lender that Yuma Realtors, builders, and homebuyers get pointed to first, including when they ask AI tools like ChatGPT, Google AI, or Perplexity who the best VA or new-construction lender in Yuma is. My question: using Voce and AI, what is the most effective way to build that kind of local authority and recommendation for me as a loan officer in Yuma, AZ? Specifically: 1. What content should I publish in Voce (topics, formats, how often) so AI tools and search engines recognize me as the Yuma expert on VA loans, first-time buyers, and new construction? 2. How should I set up and use my reviews and Experience.com profile so they help AI recommendations, and what should I ask clients to mention in a review? 3. Does Voce help with local signals (Yuma neighborhoods, builders, schools, Google Business Profile, citations), and how do I connect my content to them? 4. Can Voce help me write content aimed at Realtors and builders, such as lender-partner pages and process guides, in addition to consumer content? 5. What can I automate with AI, and what should I always review myself for accuracy and compliance? I work under mortgage advertising rules, so I need every piece to be accurate and approved by my compliance team, and I need Fairway's logo and NMLS information to appear. 6. What should I measure to know it's working: AI mentions, search ranking, profile views, leads? Please give me a step-by-step 90-day plan if possible. Thank you!