Latest Articles
ABM Fails at the Door: Why Your SDRs Aren't Hunting
ABM fails in the last mile. Emma Monro Harris explains why inbound training left SDRs without the hunting skills required to open cold enterprise doors.
Emma Monro Harris10GTM Systems in 2026: Why Reporting Isn't Enough for Action
Most GTM systems are built for reporting, not decision-making. Learn why 63% of leads are ignored and how to shift from visibility to operational coordination.
Jen Picardo51Bullish AI Strategy: Why Slowing Down Is the Best Move
Enterprise leaders are confusing velocity with progress. Avoid AI governance debt by building the foundation that makes agentic scale sustainable and auditable.
Emma Monro Harris80The Liberation of the Human: Why Agentic AI Is Ending the Software-Wrapper Era
For 15 years, we’ve hired brilliant people to serve software. Emma Monro Harris explains why Agentic AI is finally liberating GTM leaders to prioritize EQ and strategy over operational busywork.
Emma Monro Harris121The Michelin Star Moment of Agency Talent
Agency value is shifting from output to governance. Discover why the Michelin star metaphor explains the rise of the Human in the Loop (HITL) in the age of AI.
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