Latest Articles
The GTM Stack Swap List: 5 Tools to Ditch for Results
Stop paying for busy-work tools. Swap legacy sequencers and bloated suites for lean, AI-native GTM tech that delivers better ROI with less human investment.
Emma Monro Harris231Outbound Isn't Dead, But Your Mass Sequence Is
B2B buyers now ignore 73% of irrelevant outreach. Revenue leader Emma Monro Harris explains why the mass outbound playbook is dead and what replaces it.
Emma Monro Harris153ABM Fails at the Door: Why Your SDRs Aren't Hunting
ABM fails in the last mile. Emma Monro Harris explains why inbound training left SDRs without the hunting skills required to open cold enterprise doors.
Emma Monro Harris160GTM Systems in 2026: Why Reporting Isn't Enough for Action
Most GTM systems are built for reporting, not decision-making. Learn why 63% of leads are ignored and how to shift from visibility to operational coordination.
Jen Picardo61Bullish AI Strategy: Why Slowing Down Is the Best Move
Enterprise leaders are confusing velocity with progress. Avoid AI governance debt by building the foundation that makes agentic scale sustainable and auditable.
Emma Monro Harris130The Liberation of the Human: Why Agentic AI Is Ending the Software-Wrapper Era
For 15 years, we’ve hired brilliant people to serve software. Emma Monro Harris explains why Agentic AI is finally liberating GTM leaders to prioritize EQ and strategy over operational busywork.
Emma Monro Harris131The Michelin Star Moment of Agency Talent
Agency value is shifting from output to governance. Discover why the Michelin star metaphor explains the rise of the Human in the Loop (HITL) in the age of AI.
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