Latest Articles
"These Results Can't Be Real": Why Linear Outbound Fails
Linear outbound is dead. Top-performing teams using non-linear AI agents hit a 13.4% reply rate at the median — while set-and-forget accounts stall near 2.5%.
Emma Monro Harris50Outbound Isn't Dead, But Your Mass Sequence Is
B2B buyers now ignore 73% of irrelevant outreach. Revenue leader Emma Monro Harris explains why the mass outbound playbook is dead and what replaces it.
Emma Monro Harris153ABM Fails at the Door: Why Your SDRs Aren't Hunting
ABM fails in the last mile. Emma Monro Harris explains why inbound training left SDRs without the hunting skills required to open cold enterprise doors.
Emma Monro Harris160