@alexkent
Search Rank Specialist
Expereince.com
Marketing / Advertising
I work on the enterprise side at Experience.com, partnering with established teams to help them get real results from a platform they already have. My focus is pretty straight forward—help loan officers and client-facing professionals improve their online presence, generate stronger reviews, and ultimately rank better where it matters most. Before this, I was an assistant manager at Men’s Wearhouse, where I worked closely with people every day and had the pleasure of helping people with some of life’s most important moments. I also still take my wardrobe pretty seriously—if I get a chance to dress up, I’m going all out. I’m in a sales role, but my approach is rooted in partnership. I’d rather have a real conversation and make sure you understand what you’re doing and why it matters. I stay hands-on and focus on the things that truly move the needle—not just checking boxes. Outside of work, I’m a husband and a new dad, and that’s what drives everything I do. When I’m not working, I enjoy spending time with family and friends, reading the Bible and growing in my faith, and getting outside to golf, swim, snowboard, or frisbee golf whenever I can!
Mortgage Marketing
The 850-point Search Rank Score tells loan officers exactly where they stand in 2026's AI search landscape. Learn the 5 metrics that drive mortgage leads now.
Local SEO
Most loan officers fail in AI search because they mistake volume for authority. Learn the 2 specific signals Google and AI tools use to rank mortgage professionals in 2026. This is how you become the trusted answer for modern borrowers.
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What's the best way to find out what people want to hear about for articles?
Hey Dusty! Great question. In my experience working with loan officers and real estate pros, the best content usually comes from the "parking lot conversations"—those specific, anxious questions clients ask you right after a meeting ends. If one person asks about how high interest rates affect their specific neighborhood here in Northern Colorado, you can bet a hundred other people are typing that exact question into a search engine. Beyond your own conversations, I always recommend looking at the "People Also Ask" section on Google. Type in a broad term like "Johnstown real estate trends" and see what specific queries pop up. These are real-time indicators of what’s on people's minds. You should also lean into your local expertise. People don't just want national housing data; they want to know how the new development down the street or the local school board changes affect their home value. The key is to focus on authority and consistency. When you write about the things you actually discuss in your office, you aren't just checking a box for the sake of SEO—you’re building a library of trust. If you can solve a problem for a reader before you’ve even met them, you’ve already won half the battle. I’d love to chat more about how we can turn these insights into a strategy that actually moves the needle for your search rank. Feel free to reach out if you want to dive deeper we have search rank experts who would be happy to offer guidance!
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