Latest Articles
Your CRM Shouldn't Just Remember Work. It Should Start Work & Drive Behavior.
Is your CRM a graveyard for data or an engine for growth? CEO Emma Monro Harris on why the next decade belongs to systems that start work, not just record it.
Emma Monro Harris71GTM Systems in 2026: Why Reporting Isn't Enough for Action
Most GTM systems are built for reporting, not decision-making. Learn why 63% of leads are ignored and how to shift from visibility to operational coordination.
Jen Picardo121The Dwell Zone: A Time Suck for HITLs
Why do smart pros hover over AI recommendations they know are right? Emma Monro Harris explores the 'Dwell Zone'—the invisible challenge for Humans In The Loop.
Emma Monro Harris961The Liberation of the Human: Why Agentic AI Is Ending the Software-Wrapper Era
For 15 years, we’ve hired brilliant people to serve software. Emma Monro Harris explains why Agentic AI is finally liberating GTM leaders to prioritize EQ and strategy over operational busywork.
Emma Monro Harris171The Invoice Nobody Thinks About: How RevOps Quietly Drives SaaS Retention
Discover how billing accuracy and empathetic collections in RevOps reduce churn by 32% and turn SaaS operations into a powerful customer retention engine.
Taylor Gates217
