Mortgage Marketing
The LinkedIn GEO Shift: A Guide for Loan Officers
LinkedIn is now the #1 most-cited domain for professional AI search queries; here is the 2026 blueprint for mortgage pros to master Generative Engine…
Jul 28, 20269 min read272
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About Craig
I am currently working with several of Experience.com's largest and most engaged clients to help them manage their account and obtain the most value from their significant investment with Experience.com. Over the years I have held a number of roles with Experience.com (previously SocialSurvey) and I am deeply invested in helping the mortgage industry grow by being passionate about borrower experience.
- Experience.com
- VP of Market Insights
- Location
- Dallas, TX
- Website
- experience.com
- Member since
- May 2026
Craig's Articles
Mortgage Marketing
How Ruoff Mortgage Uses 'Photo SEO' to Win Local Markets
Ruoff Mortgage humanizes the invisible mortgage process by automating user-generated photos in feedback surveys, boosting local SEO and internal culture.
Jun 16, 20269 min read131
Personal Branding
The Alchemist: 6 Lessons for Your Digital Legacy
Apply Paulo Coelho's lessons on Personal Legends to your career. Learn why clarity and 'getting found' are the keys to a 2026 digital reputation.
May 16, 20268 min read1626
Customer Experience
Stop Selling Mortgages: You Are in the Memory Business
80% of borrowers close satisfied, but only 20% return. Why? You’re managing averages when you should be managing snapshots. Enter the Peak-End Rule.
May 11, 202614 min read352
Experience Management
Much more than a simple customer post close survey
Most mortgage & real estate firms use only 20% of Experience.com. Learn how power users leverage the Campaigns Module for automatically triggered campaigns, quiet periods, and servicing reputation management to drive 3x more reviews and 10x more benefit.
May 8, 20268 min read411
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Want to connect with Craig?
Craig Pollack@craigpollack2VP of Market InsightsExperience.com
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