VOCE
S
LoginStart Creating
Loading…
    Craig Pollack's cover image
    C

    Craig Pollack

    @craigpollack2

    VP of Market Insights

    Experience.com

    Account Manager

    Dallas, TX
    5Articles

    Connect

    About Craig

    I am currently working with several of Experience.com's largest and most engaged clients to help them manage their account and obtain the most value from their significant investment with Experience.com. Over the years I have held a number of roles with Experience.com (previously SocialSurvey) and I am deeply invested in helping the mortgage industry grow by being passionate about borrower experience.

    Experience.com
    VP of Market Insights
    Location
    Dallas, TX
    Website
    experience.com

    Craig's Articles

    The LinkedIn GEO Shift: A Guide for Loan Officers

    Mortgage Marketing

    The LinkedIn GEO Shift: A Guide for Loan Officers

    LinkedIn is now the #1 most-cited domain for professional AI search queries; here is the 2026 blueprint for mortgage pros to master Generative Engine…

    Jul 28, 2026·9 min read·292
    Mortgage Marketing
    LinkedIn Strategy
    How Ruoff Mortgage Uses 'Photo SEO' to Win Local Markets

    Mortgage Marketing

    How Ruoff Mortgage Uses 'Photo SEO' to Win Local Markets

    Ruoff Mortgage humanizes the invisible mortgage process by automating user-generated photos in feedback surveys, boosting local SEO and internal culture.

    Jun 16, 2026·9 min read·131
    Mortgage Marketing
    Local SEO
    The Alchemist: 6 Lessons for Your Digital Legacy

    Personal Branding

    The Alchemist: 6 Lessons for Your Digital Legacy

    Apply Paulo Coelho's lessons on Personal Legends to your career. Learn why clarity and 'getting found' are the keys to a 2026 digital reputation.

    May 16, 2026·8 min read·1676
    Personal Branding
    Online Reputation
    Stop Selling Mortgages: You Are in the Memory Business

    Customer Experience

    Stop Selling Mortgages: You Are in the Memory Business

    80% of borrowers close satisfied, but only 20% return. Why? You’re managing averages when you should be managing snapshots. Enter the Peak-End Rule.

    May 11, 2026·14 min read·352
    Customer Experience
    Customer Retention
    Much more than a simple customer post close survey

    Experience Management

    Much more than a simple customer post close survey

    Most mortgage & real estate firms use only 20% of Experience.com. Learn how power users leverage the Campaigns Module for automatically triggered campaigns, quiet periods, and servicing reputation management to drive 3x more reviews and 10x more benefit.

    May 8, 2026·8 min read·501
    Experience Management
    Customer Experience

    Showing 5 of 5 articles

    FOR CREATORS

    Want to Build Your Local Voices Profile?

    Join 63,212 professionals showcasing their expertise. Build trust, attract clients, and grow your business with a professional profile.

    Watch the Demo
    C

    Want to connect with Craig?

    Craig Pollack@craigpollack2VP of Market InsightsExperience.com

    Ask, follow, or keep up with Craig's latest local expertise.

    Member since
    May 2026

    Relevant Articles

    Protect Your Mortgage Approval This Holiday Season

    Protect Your Mortgage Approval This Holiday Season

    BBrian Dewald·Nov 10, 2026
    Is Now the Right Time to Refinance Your Mortgage?

    Is Now the Right Time to Refinance Your Mortgage?

    OOlivia Eggen·Nov 9, 2026
    Post-Election Mortgage Rates: What Homebuyers Need to Know Now

    Post-Election Mortgage Rates: What Homebuyers Need to Know Now

    BBrad Johnson·Nov 9, 2026
    Buying a Home in Southeast Georgia in 2027? The Winter Market Could Be Your Opportunity
    Savannah, GA

    Buying a Home in Southeast Georgia in 2027? The Winter Market Could Be Your Opportunity

    MMiles Mixon·Nov 9, 2026
    Should Your Retired Client Pay Cash for a Home? 4 Alternatives Worth Running First
    Capistrano Beach, CA

    Should Your Retired Client Pay Cash for a Home? 4 Alternatives Worth Running First

    DDusty Lloyd·Nov 9, 2026
    Selling Your Denver Home? Stop Fixing Things Buyers Won't Pay Extra For.
    Denver, CO

    Selling Your Denver Home? Stop Fixing Things Buyers Won't Pay Extra For.

    KKayte Foster·Nov 6, 2026
    Are You Building Home Equity at the Expense of Your Retirement?

    Are You Building Home Equity at the Expense of Your Retirement?

    AAnthony J Byrnes·Nov 6, 2026
    Understanding DSCR Loans: The Investor's Guide to No-Income Financing
    Nashville, TN

    Understanding DSCR Loans: The Investor's Guide to No-Income Financing

    MMark Jost·Nov 11, 2026