About Richard
Rich Mackoy is an Account Executive at Experience.com, where he helps businesses dominate local search and build their online reputation. He's a natural builder — from running his own escape room in Frisco, Colorado to operating a custom construction business — and brings that same owner mentality to every deal he works. At the end of the day, his focus is simple: make sure the right people can find you.
Richard's Articles
Stop Paying $100 for Reviews: Build a Brokerage-Grade System
by Richard Mackoy
AI-Assisted Trust Is Here: Why Your Brand Must Be Machine-Readable to Make the Shortlist
by Richard Mackoy
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Questions & Answers
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Richard great article. One thing I’m curious about as this shift accelerates how do you see businesses balancing traditional SEO strategies with AI visibility optimization? Do you think there will be a point where review freshness structured data and AI citation share become more important than traditional rankings and website traffic?
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