Richard Mackoy
@richardmackoy
Enterprise Account Executive
Experience.com
SaaS Sales
About Richard
Rich Mackoy is an Account Executive at Experience.com, where he helps businesses dominate local search and build their online reputation. He's a natural builder — from running his own escape room in Frisco, Colorado to operating a custom construction business — and brings that same owner mentality to every deal he works. At the end of the day, his focus is simple: make sure the right people can find you.
Richard's Articles
Citation-Eligible Reputation: Turning Reviews into AI Trust
by Richard Mackoy
Stop Paying $100 for Reviews: Build a Brokerage-Grade System
by Richard Mackoy
AI-Assisted Trust Is Here: Why Your Brand Must Be Machine-Readable to Make the Shortlist
by Richard Mackoy
Showing 6 of 6 articles
Questions & Answers
Get answers from Richard
So true. Companies are pouring resources into internal AI efficiency while the way customers actually find and choose them has already changed. The "frozen asset" analogy really resonates — great reputation data sitting in formats that AI can't surface is essentially invisible. Being discoverable in the answer-first economy is the next real competitive edge. Are you seeing more leaders starting to connect these dots?
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