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    Richard Mackoy

    @richardmackoy

    3+ Years of expertise

    Enterprise Account Executive

    Experience.com

    SaaS Sales

    Buena Vista, CO
    9Articles
    2Answers

    About Richard

    Rich Mackoy is an Account Executive at Experience.com, where he helps businesses dominate local search and build their online reputation. He's a natural builder — from running his own escape room in Frisco, Colorado to operating a custom construction business — and brings that same owner mentality to every deal he works. At the end of the day, his focus is simple: make sure the right people can find you.

    Richard's Articles

    AI Trust: Scaling Machine-Readable Reputation Data in 2026

    AI Trust: Scaling Machine-Readable Reputation Data in 2026

    AI Search
    Reputation Management

    by Richard Mackoy

    Jun 18, 2026
    8 min read
    6
    0
    AI Knows You: Why Reviews Dictate Digital Trust. Pt.2

    AI Knows You: Why Reviews Dictate Digital Trust. Pt.2

    Artificial Intelligence
    Reviews

    by Richard Mackoy

    Jun 12, 2026
    8 min read
    0
    0
    AI Doesn’t Rank You. It Decides Whether to Trust You. Pt. 1

    AI Doesn’t Rank You. It Decides Whether to Trust You. Pt. 1

    Digital Trust
    Digital Authority

    by Richard Mackoy

    Jun 10, 2026
    10 min read
    4
    1
    Citation-Eligible Reputation: Turning Reviews into AI Trust

    Citation-Eligible Reputation: Turning Reviews into AI Trust

    Artificial Intelligence
    Reputation Management

    by Richard Mackoy

    May 28, 2026
    8 min read
    116
    0
    The Death of Brand SEO: How Professionals Own AI Search

    The Death of Brand SEO: How Professionals Own AI Search

    AI Search
    Practitioner Search

    by Richard Mackoy

    May 28, 2026
    8 min read
    119
    0
    How Compliant Content Powers Brand Visibility in AI Search

    How Compliant Content Powers Brand Visibility in AI Search

    AI Search
    EEAT

    by Richard Mackoy

    May 27, 2026
    9 min read
    10
    2

    Showing 6 of 9 articles

    Questions & Answers

    Get answers from Richard

    A
    Alex Kent• 1 months agoRe:Customer Behavior Is Outpacing AI Strategy: Closing the Virtual Discovery Gap (2026)

    So true. Companies are pouring resources into internal AI efficiency while the way customers actually find and choose them has already changed. The "frozen asset" analogy really resonates — great reputation data sitting in formats that AI can't surface is essentially invisible. Being discoverable in the answer-first economy is the next real competitive edge. Are you seeing more leaders starting to connect these dots?

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    Want to connect with Richard?

    Richard Mackoy@richardmackoyEnterprise Account ExecutiveExperience.com

    Ask, follow, or keep up with Richard's latest local expertise.

    Richard Mackoy

    You’ve hit on the exact friction point I’m seeing daily. Most leaders are still treating AI as a "productivity play" for their internal teams, but they’re missing the boat on how AI is fundamentally changing the consumer’s path to purchase.

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    Chad Wagner• 1 months agoRe:AI-Assisted Trust Is Here: Why Your Brand Must Be Machine-Readable to Make the Shortlist

    Richard great article. One thing I’m curious about as this shift accelerates how do you see businesses balancing traditional SEO strategies with AI visibility optimization? Do you think there will be a point where review freshness structured data and AI citation share become more important than traditional rankings and website traffic?

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    Richard Mackoy

    Great question Chad. Simple answer yes!! SEO isn't going away, it is your foundation for visibility on AI. What companies built with SEO in the past 20 years will continue to work, moving forward there are additional steps you need to take. To answer your second part, my personal opinion based on what i've seen is review freshness and consistency is the most important thing you can be doing. I look at reviews this way, its a piece of content about you and your company that you didn't make yourself. Its the most powerful trust signal you can have. Also, customers are not going to websites as much anymore, they are trusting AI to vet that professional for them. You want to be one link removed from those search results.

    View full answer →

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