@stevenharris
CEO
Experience.com
Chief Executive Officer
Scott is the founder of Experience.com and the architect of VOCE and the Expertise Graph. His work centers on transforming professional expertise into structured, discoverable authority—so that when people search for answers, they are connected to the most credible voices and the right expertise.
SaaS Strategy
Traditional SaaS multiples have crashed to 3.7x revenue as Agentic AI commands 21x premiums. Discover why the software playbook is being rewritten in 2026.
AI Search
By 2026, AI search adoption will drop traditional search volume by 25%. VOCE enables enterprises to scale compliant, localized content for SEO and AEO at scale.
Content Strategy
Learn how to pronounce Voce and why this linguistic bridge between 'Voice' and 'You' is the key to sharing expertise and achieving AI search visibility in 2026 with the VOCE.com Platform.
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Get answers from Scott
How revolutionary do you think the Expertise Graph will become as far as content marketing goes?
That depends on how well it is executed and at what scale. It is not just about creating new authority elements, it is about discovering, organizing, creating, and exposing each element correctly. Revolutionary? Maybe. Meaningful? Definitely!
Once I have signed up for Voce, what is your advice on the best first step to write something meaningful?
Start with a question you already answer in real life. Not a big, abstract topic—something specific someone has asked you before that you are an expert in. Write the answer exactly how you’d explain it to a person: clear, honest, and useful. Don’t worry about perfection—just make sure it actually helps someone solve a problem or understand something better. Then let VOCE help you structure, optimize, and expand it so more people can find it.
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