About Scott
Scott is the founder of Experience.com and the architect of VOCE and the Expertise Graph. His work centers on transforming professional expertise into structured, discoverable authority—so that when people search for answers, they are connected to the most credible voices and the right expertise.
Scott's Articles
Localized Content at Scale for the Enterprise: How VOCE Helps Brands Win in AI Search
by Scott Harris
VOCE = VOICE: Why 'Voice' and 'You' Define Digital Expertise (2026)
by Scott Harris
Showing 4 of 4 articles
Questions & Answers
Get answers from Scott
How revolutionary do you think the Expertise Graph will become as far as content marketing goes?
That depends on how well it is executed and at what scale. It is not just about creating new authority elements, it is about discovering, organizing, creating, and exposing each element correctly. Revolutionary? Maybe. Meaningful? Definitely!
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